New Career
- A career as a real estate agent offers many benefits...
- Do you have the aptitudes for this new career?
- What does a real estate agent do...
- The importance of carefully choosing your broker and banner
- La Capitale Real Estate Network's mission
- Motivation, networking and recognition
- A major accredited training program and personalized coaching
- Comparative productivity by agent
- The LaCapitaleVendu.com Internet site and its intranet
- La Capitale Real Estate Network's tools for attracting more buyers and getting more listings
- Return on investment
- Find the La Capitale office nearest you
A Major Accredited Training Programme and Personalized Coaching
At La Capitale we are so convinced of the importance of training and coaching for our agents' success that we have actually created an accredited training school that we proudly call the Academy of Real Estate.

The Academy of Real Estate
At the Academy of Real Estate, we are constantly improving our programmes, with the aim of keeping our agents' skills sharp and up to date so that they can be at the forefront of today's competitive market. You want to be a successful agent, and we strive to teach you what you need to know to become one.
| DISCOVER the ADVANTAGES of my banner | 6 CEU |
| PRODUCE the game plan for a successful career | 6 CEU |
| BENEFIT from the power of the Web | 6 CEU |
| DEVELOP my prospecting and communication skills | 6 CEU |
| HONE my abilities for getting listings | 6 CEU |
| RESPOND to the needs of buyers | 6 CEU |
| OPTIMIZE the market launch of my business | 6 CEU |
A Proven Welcome Programme
And a fruitful one! Indeed, our accredited welcome programme dedicated to new agents has been tried and tested. We can safely claim two important things for a new agent:
- In contrast to those whose income is unsatisfactory and who end up quitting, agents from La Capitale who take our programme have a 39% better chance of staying in the industry and being successful;
- Agents who take the programme make 38% more income – and this is starting from their first year. As an example, 38% more is going from an annual income of $50,000 to $70,000.
Our welcome programme consists of seven (7) full days which will be offered to you in the first few days after your arrival. The programme is offered without additional charge.
Our trainers will initiate you to the various aspects of making sales in the field of brokerage, deal with work organization, and teach you, step by step, the main techniques for sales and communication. They will show you the tricks that make all the difference!
Here are some examples of subjects covered: taking listings, telephone solicitation, door-to-door, interviews, presentation, promoting listings, preparing ads, mortgage qualification, working with buyers, personal financial management for self-employed workers, La Capitale's renowned intranet, etc.
Plus, in addition to the program…“SYNERGI-VENTE”. You will learn, among other things, to discover the strong and weak points of your sales technique, to identify how your customers/prospects make their choice when buying and to anticipate and avoid misunderstandings/conflicts in your communications with your clients. * As per a compared analysis from La Capitale Real Estate Network, agents who have taken this training have increased their revenues by 21%.
To consult the complete training program which includes 7-day accredited, or to find out when the next courses will be offered in your area, visit www.academiedelimmobilier.com.
Start up Guide
Does your schedule prevent you from taking the welcome programme? No problem! You'll be happy to know that we also make a start up guide available to you. Originally designed for an agent who was unable to take our programme, this guide has never stopped evolving and is now bursting with information and techniques to answer the question that every new agent asks: "What should I do to succeed in the first few weeks?"
| Ch. 1 Work Organization | Ch. 7 Qualifying the Buyer |
| Ch. 2 Personal Contacts | Ch. 8 The Promise to Buy |
| Ch. 3 The Listings File | Ch. 9 Sectoring |
| Ch. 4 Brokerage Contracts | Ch. 10 Meeting with My Director |
| Ch. 5 Solicitation | Ch. 11 Personal Market Launch |
| Ch. 6 Putting the Property on the Market |
Personalized Coaching
Your office director, for his part, will offer you personalized coaching. Much more than a simple initiation into the world of real estate brokerage, the coaching that you will receive will enable you to take the ideas you learned in training and integrate them into your daily routine. And it doesn't stop there: this personalized coaching will lead you to constantly refine your working techniques.
Directors at La Capitale are interested above all in seeing you succeed in real estate. Directors and office personnel will take every effort to put their experience and knowledge at your service. To convince you, we invite you to contact the director of the franchise nearest you.
Library and Videotape Library
La Capitale also puts at its agents’ and directors’ disposal, completely free of charge, a library and videotape library full of interesting documents and documentaries treating of all angles of real estate and sales technique.