La Capitale's Tools for Attracting more Buyers and Getting More Listings

An agent's success is directly related to obtaining numerous brokerage contracts. In addition to specialized training to this end, La Capitale offers you competitive tools to convince consumers to trust you with the sale of their house and to set you apart from the competition.

In order to attract and gain the loyalty of more buyers, and to help its agents get more listings, La Capitale has the following tools:

Homebuyer Protection

La Capitale revolutionized the market when it created the homebuyer protection. Exclusive to La Capitale, this protection protects all the apparatus, plumbing, electricity, and heating included in the sale for one year. In case of breakage, the homebuyer protection allows a maximum reimbursement of $5,000, therefore $1 000 per event, taxes included! Since 1991, millions of dollars have been given to customers of La Capitale through the homebuyer protection. The seller will therefore be more at ease about his property during the sale, and will know that you're attracting more buyers thanks to this protection. This is an exclusive advantage that will help to list and gain the loyalty of a buyer. Note that this protection is optional for La Capitale agents.

Mortgage Protection

Designed specially for the buyer, the mortgage protection is the best protection on the real estate market. In the case of job loss, La Capitale has commited to making the buyer's mortgage payments (capital and interest) up to a maximum of $15,000, without asking for the least reimbursement! La Capitale agents propose this invaluable aid, without additional fees, to all buyers who contract their mortgage financing through a representative recommended by them. The mortgage protection covers up to one year, starting from the closing date on the notarial act. The mortgage protection is reassuring! It's just one more advantage that attracts more buyers.

Service Guarantee

Thanks to a programme called "service guarantee," which can be downloaded from our site, our agents develop and personalize the service offers they present to their clients, both sellers and buyers, according to their requirements, the state of the market and the location of the property.

After-Sale Service File

A portfolio of advantages of interest to the new owner. La Capitale is constantly negociating new deals with strategic partners in the goal of augmenting the portfolio of advantages offered to its buyers. It may consist of rebate coupons, gift certificates, or reductions on the service fees of various intervenors the buyer will be dealing with in the months following his purchase; for example, 20% off household insurance.

Mortgage Financing

Every year, La Capitale agents are behind loans whose collective value amounts to many hundreds of millions of dollars. This is bargaining power for La Capitale agents and their buyers, who benefit from reductions on mortgage rates or other promotions.

Ad Campaign

Ad campaigns on television, on the radio, on road signs, and in newspapers are launched annually, according to the objectives set by market studies.

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